Job Purpose
Job Description (Accountability)
- Analyze the market and industry trends in fresh and processed food.
- Develop marketing strategies to increase sales and market share of products.
- Plan advertising and public relations campaigns.
**2. Product Management:**
- Oversee product management from development, pricing, packaging, to distribution.
- Monitor and improve products to meet market demands.
- Prepare product information and marketing documents.
**3. Marketing Analysis and Monitoring:**
- Analyze sales data and results from marketing activities.
- Evaluate the performance of the marketing team and various campaigns.
- Present summary reports and recommendations to improve strategies.
**4. Coordination with Other Departments:**
- Collaborate with product development, production, procurement, and distribution teams.
- Coordinate with partners and customers to build sustainable relationships.
- Track and manage orders and product shipments.
**5. Exploring and Developing New Markets:**
- Identify market opportunities with new customer groups and regions.
- Develop strategies and marketing plans to enter new markets.
- Assess the feasibility and risks of market expansion.
**6. Marketing Budget Management:**
- Prepare and manage the marketing budget efficiently.
- Monitor expenditures and evaluate the return on investment.
Competencies
Education
Experience
'- More than 2-3 years of experience in Category management, Channel Marketing or Trading Marketing in product groups that sell quickly and with low costs, non-durable products (FF, FMCG) or similar products.
- Experienced in market and product analysis at the management level and used to manage the driving Translate insights into strategies and create tactics in relevant business groups before.
Knowledge
'- Has knowledge in managing fresh food products. Have knowledge in the product New product presentation Pricing strategy Strategy for selecting distribution channels and promote sales very well
-Able to analyze data Be creative To present to senior executives and related agencies For use as information in determining strategies and directions for business operations and competition.
- Have knowledge in financial and business analysis budget planning Strategic management at the organizational level
Skills
- Have business acumen, able to understand business thoroughly and deal with various situations very well
- Be a good planner and have excellent organizational skills.