Job Purpose

The Fresh Water Products Sales Representative plays a critical role in driving the sales and distribution of freshwater aquatic products within assigned geographic territories. This position is responsible for implementing the distribution center’s operational plans to meet and exceed sales targets, optimize cost of sales, and enhance profitability. By leveraging market knowledge and customer insights, the role aims to expand market share and customer base while promoting sustainable business growth.

The ideal representative will actively engage with customers to understand their needs and tailor product offerings accordingly, ensuring satisfaction and repeat business. Furthermore, the position requires proactive management of sales processes, including order fulfillment, product delivery, and after-sales support, to maintain strong customer relationships and uphold the company’s reputation.

In support of the broader business strategy, this role contributes to continuous improvement initiatives aimed at streamlining workflows and increasing operational efficiency. Ultimately, the Fresh Water Products Sales Representative will serve as a vital link between the company and its customers, championing product quality and customer service excellence in alignment with company values.

Job Description

Key duties and responsibilities include:

• Regularly tracking and analyzing sales performance and market dynamics within the freshwater aquatic product sector to identify opportunities, challenges, and competitive activities.
• Proactively presenting and promoting the company's freshwater aquatic products across established and emerging sales channels to existing and prospective customers, aiming to increase sales volumes, profitability, and market presence.
• Managing customer interactions comprehensively, from initial order placement through to delivery and payment collection, ensuring customer satisfaction, timely resolution of issues, and adherence to company policies.
• Collaborating closely with marketing teams to plan and execute promotional events, campaigns, and customer visits that enhance relationships and elevate the company’s brand within the industry.
• Identifying areas for process enhancements to improve overall efficiency, such as optimizing order processing or delivery coordination.
• Performing additional tasks as directed by supervisors, contributing to team success and alignment with organizational objectives.

Experience

Candidates should possess a solid track record of at least six years in sales within the aquatic animal industry, demonstrating strong familiarity with market dynamics and customer engagement practices relevant to freshwater aquatic products.

Experience in developing and managing diverse client relationships, negotiating contracts, and delivering results in competitive sales environments is essential. Prior involvement in sales forecasting, territory management, and coordination with cross-functional teams is highly valued.

A history of participating in or supporting marketing and promotional initiatives within the aquaculture sector will further distinguish candidates, showcasing a well-rounded approach to driving business growth.

Knowledge

A strong foundational knowledge base is required, including but not limited to:

• Aquaculture Principles: Understanding of freshwater aquatic ecosystems, species cultivated, and relevant farming techniques to effectively communicate product benefits and applications.
• Sales Fundamentals: Comprehensive grasp of sales cycle stages, customer relationship management, and negotiation tactics essential for closing deals and expanding client portfolios.
• Marketing and Brand Development: Familiarity with strategies for creating brand awareness, enhancing product positioning, and expanding sales channels to reach diverse customer segments.

Possessing this knowledge will empower the representative to engage customers confidently and contribute strategically to business growth initiatives.

Skills

Successful candidates will demonstrate a range of interpersonal and professional skills, including:

• Leadership: Ability to guide and influence both internal teams and customers, fostering collaboration and driving sales performance.
• Persuasion & Negotiation: Skilled at understanding customer needs, presenting compelling value propositions, and navigating contractual discussions to achieve mutually beneficial agreements.
• Communication: Clear and effective verbal and written communication to convey product information, build rapport, and address customer inquiries.
• Problem-Solving: Aptitude for identifying challenges in sales processes or customer relationships and implementing timely solutions to maintain satisfaction and business continuity.
• Time Management: Efficiently managing multiple accounts, sales activities, and administrative tasks to maximize productivity.