Job Purpose

Job Description (Accountability)

• Develop and execute digital communication plans aligned with business and brand objectives.
• Plan, create, publish, and optimize content across social media channels (Facebook, Instagram, TikTok, YouTube, etc.).
• Manage online communities by monitoring, engaging, and responding to customer interactions.
• Coordinate with internal teams, agencies, KOLs, influencers, and media partners to execute communication campaigns.
• Support digital advertising, influencer marketing, and video production projects.
• Monitor and analyze social media performance; prepare reports and recommend improvements.
• Track industry trends and propose innovative digital content initiatives.

Education

Key Performance Indicator