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"Finding talented people to join our team is not merely about recruiting those with skills, but about creating an environment that makes them love the organization and feel unburdened. We must care for and look after them, extending that care to their families, so that they feel secure and are ready to dedicate themselves fully to their work. We must also provide opportunities for them to grow and become future leaders. We need to build a culture that is committed to developing 'quality people' for the sustainability of the organization."
- Mr.Dhanin Chearavanont - -
"The new generation must possess a sense of business ownership, a deep understanding of the business,a high level of dedication, and must be honest and ethical."
- Mr. Suphachai Chearavanont -
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Key Highlights of the Entrepreneurship Program
The CPF Entrepreneurship Program is a project aimed at developing a new generation of leaders for the organization. It operates on a leadership development model focused on creating business owners, guided by the concept of "New things must be done by new people." This approach provides young people with the opportunity to manage a real business and take responsibility for its profit and loss. They are mentored by senior executives and receive comprehensive, systematic training to develop their entrepreneurial skills from the CP Leadership Institute.
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The Concept of the CPF Entrepreneurship Program
1. It empowers members to "think and make their own decisions."
2. It focuses on "creating real results" while taking responsibility for the organization.
3. It provides a sponsorship system where senior executives offer guidance in a "mentorship, not a dictation" style.
4. It promotes a style of leadership that "creates leaders."
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We are seeking future leaders as following qualifications:
● Recent graduates are welcome.
● A bachelor's degree or higher.
● Possess leadership skills and an entrepreneurial mindset.
● Flexible and willing to work in various locations.
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Currently, we have 'Future Leaders' who have grown to become executives within the CP Group and have successfully expanded our business internationally. This demonstrates that the approach can yield tangible results.
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The younger generation must be given the freedom to think and make their own decisions, as the best form of learning comes from hands-on experience. When they are tasked with managing a business on their own, they will understand the challenges and learn to solve problems like a true business owner. We have a daily monitoring system in place, which allows us to immediately rectify any mistakes that may occur.
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CP places great importance on developing a new generation of leaders through the Entrepreneurship Program. This initiative is a core part of the company's human resources strategy, which is focused on cultivating internal business owners rather than simply developing skilled employees.
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The Entrepreneurship Program was initiated by the vision of Senior Chairman Dhanin Chearavanont. He believed that "new things must be done by new people" because the younger generation is full of energy to innovate and is not bound by the frameworks of past successes.Providing opportunities for young people to think and act on their own will lead to business innovation and transformation.
