1. Market & Consumer Research

• Work with business development, CMI team and external partners to research and analyze consumer behaviors, competitor activity and touch point usage for developing communication and go-to-market plan.
• Work with CMI team and external partner to evaluate brand health annually.
• Identify company opportunities.

2. Communication & Go-to-market Plan

• Work with digital agency to position the brand for growth.
• Develop communication strategy and go-to-market plan. Connect online and offline touch point. Leverage internal support and drive collaboration with distributor.
• Work with digital agency to plan and execute all communications and media actions on all channels, including online and social media based on audience’s journey.
• Managing the budget for advertising and promotional items.
• Ensure the smooth implementation of all communication and branding programs in coordination with various stakeholders.
• Identify effectiveness and impact of current digital initiatives with tracking and analysis, and summarize learning or best practices for informing future initiatives.

3. Content Management

• Knowing which platform different kinds of content are best suited to.
• Designing and implementing creative content strategies to increase awareness and engagement.
• Monitor and update contents in CP-Meiji Singapore website.
• Ensuring that messaging and activities are aligned with brand and company values.
• Project Management for New product launch
• Assisted in developing product concepts aligned with brand positioning and market gaps.
• Coordinated and develop with design, R&D & RA teams on product features, packaging, and naming.
• Maintained NPD project schedules and tracked milestones from ideation to launch.
• Ensured timely delivery of tasks related to packaging, design, and go-to-market planning.

Job requirements

• Bachelor and Master Degree or higher in Marketing or Business Administration or related field.
•  3+ years’ experience in marketing or digital agency.
• Competency Skills: Understand consumer research, Strategy brand planning, Digital communication & touch point planning
• Soft Skills: Creative thinking, Story telling, Project Management, Cross functional collaboration, Entrepreneurship