Job Purpose

The Assistant Marketing Manager - B2B at CP-Meiji Co., Ltd. plays a pivotal role in shaping and executing marketing strategies that drive business growth and build lasting relationships with our clients. Situated on the 30th floor of C.P. Tower 2, this position is not just a job; it’s an opportunity to contribute to a dynamic team dedicated to enhancing our market presence and fostering engaging experiences for our B2B partners. As a crucial member of the Market and Channel Development division, you will be empowered to craft innovative solutions that align with our company's mission and values, ensuring our products resonate with businesses while meeting their unique needs.

Job Description (Accountability)

Your responsibilities as an Assistant Marketing Manager - B2B will encompass a wide range of critical functions that require a blend of strategic thinking and practical execution. You will:

• Develop and implement comprehensive marketing campaigns that target our B2B customers, aiming to enhance brand visibility and drive sales growth.
• Conduct thorough market research to identify trends, insights, and opportunities for product positioning and development.
• Collaborate closely with cross-functional teams including sales, product development, and customer service to ensure cohesive messaging and execution.
• Analyse campaign performance metrics to guide decision-making, demonstrating agility in adapting strategies based on data-driven insights.
• Organise and lead promotional events and seminars aimed at educating and engaging business clients regarding our products and services.
• Maintain strong relationships with key stakeholders, fostering a collaborative environment that nurtures innovation and motivation.

Key Performance Indicator

Your success in this role will be measured against several key performance indicators that reflect your impact and contribution to the company's objectives. These include:

• Achievement of marketing campaign goals in terms of lead generation and conversion rates.
• Enhancement of brand awareness and market share within the B2B segment, tracked through customer feedback and market surveys.
• Efficiency and effectiveness of marketing spend, ensuring that ROI is maximised across campaigns.
• Successful execution of events and promotional activities, evaluated by attendee engagement and post-event analysis.
• Regular reporting and analysis of marketing trends and results, ensuring continuous improvement in strategy and execution.