Job Description (Accountability)

Key Responsibilities

Retail Expansion

• Identify and evaluate potential locations for new food retail stores, kiosks, and other sales channels.

• Conduct market research, site analysis, and feasibility studies to support expansion decisions.

• Build and maintain relationships with landlords, property developers, shopping malls, mixed-use developments, and other strategic venue owners.

• Lead commercial negotiations for lease agreements and business terms.

• Coordinate with internal stakeholders to ensure successful execution of new store openings.

Strategic Partnership & Brand Collaboration

• Develop and execute partnership strategies to strengthen brand awareness and generate new revenue opportunities.

• Identify, approach, and negotiate collaborations with brands across various industries such as fashion, lifestyle, entertainment, technology, financial services, and consumer goods.

• Create innovative co-branding campaigns, limited-edition product collaborations, joint marketing initiatives, and customer engagement programs.

• Build long-term relationships with strategic partners and manage partnership performance.

• Evaluate partnership opportunities based on commercial potential, brand alignment, and customer value.

Business Development & Market Intelligence

• Monitor market trends, consumer behavior, competitor activities, and emerging business opportunities.

• Develop business cases and financial analyses for expansion and partnership initiatives.

• Prepare business proposals, presentations, and commercial agreements for internal approval and external negotiations.

• Track project milestones and ensure timely execution of business development initiatives.

• Collaborate closely with Marketing, Operations, Finance, Legal, Procurement, and other cross-functional teams to deliver successful projects.

Performance Management

• Achieve annual business development and expansion targets.

• Monitor KPIs related to new retail locations, partnership revenue, customer acquisition, and return on investment.

• Provide regular business updates, pipeline reports, and market insights to senior management.

Experience

• Bachelor's degree in Business Administration, Marketing, Management, Real Estate, or related field.

Knowledge

• 3-5 years of experience in Business Development, Retail Expansion, Strategic Partnerships, Commercial Development, or related functions.

• Experience in food retail, FMCG, QSR, retail, consumer goods, or lifestyle businesses is highly preferred.

• Proven experience negotiating commercial agreements and building strategic partnerships.