Job Description
Job Title:  Demand Planning Senior Associate
Posting Start Date:  12/11/2026
Job Description: 

Job Purpose

The Demand Planning Senior Associate at CPF Global Food Solution Public Co., Ltd. plays a critical role in ensuring the alignment of product demand with the production capacity of the factory. This position is pivotal in planning and delivering top-quality products and services to customers by coordinating sales plans in accordance with budgetary frameworks. The role involves a strategic approach to managing demand over short, medium, and long-term horizons, ensuring that customer requirements for quantity and timely delivery are met effectively. Working within the Domestic Trade Business unit and based in the Global Food Solution Bangkok location, the successful candidate will contribute significantly to the company’s supply chain efficiencies and overall business performance, fostering strong collaboration across teams and branches.

Job Description (Accountability)

  • Develop and oversee comprehensive sales and profit targets for the export agency, integrating these with branch-level sales objectives to construct realistic and ambitious annual budgets.
  • Lead strategic planning initiatives for marketing and sales within the export division, ensuring alignment with corporate goals and market dynamics.
  • Provide expert guidance and support to branch executives and staff in European foreign branches, facilitating collaborative planning and execution of sales strategies.
  • Conduct continual analysis and review of sales plans and market conditions, adapting strategies swiftly to maintain competitiveness and respond to changing environments.
  • Ensure business growth through the enhancement of sales volumes, profitability, and brand reputation, balancing short-term achievements with long-term sustainability.
  • Foster a culture of innovation and responsiveness in sales and demand planning processes, promoting continuous improvement and team development.

Competencies

Education Description

A bachelor's degree or higher in Business Administration, Supply Chain Management, Marketing, or a related field is preferred for this role. Candidates with specialized formal education in demand planning, logistics, or international trade will be advantageous. Continuous professional development in sales strategy, market analysis, and supply chain coordination is also beneficial to maintain the required expertise essential for this position.

Education (Max. 2 Major)

Experience

Previous experience in sales management or demand planning within export markets or multinational environments is highly valuable. Experience in managing cross-border sales teams and coordinating with international branches enhances effectiveness in this role. Practical know-how in market analysis, budget management, and strategic sales planning is essential. Prior roles that involved collaboration with production units to synchronise manufacturing capacity and demand contribute effectively to performance in this position.

Knowledge

Comprehensive understanding of strategic sales planning and marketing methods is vital. Knowledge of export market regulations, international trade dynamics, and customer demand forecasting processes is required. Familiarity with supply chain coordination, production scheduling, and sales performance metrics serves as a strong foundation. Awareness of competitive market positioning and brand development strategies will also benefit the role.

Skills Description

  • Exceptional strategic planning capabilities tailored to sales and demand forecasting.
  • Proven skills in marketing and sales execution, particularly in export and international market contexts.
  • Strong negotiation techniques to effectively close deals and manage stakeholder interests.
  • Persuasive communication skills for influencing and aligning internal teams and external partners.
  • Business communication proficiency across different cultures and languages.
  • Adaptability to rapidly evolving markets and business environments.
  • Collaborative leadership and team management abilities.
  • Data-driven decision-making and analytical thinking.

Skills (Attribute)

Problem-Solving
Strategic Thinking
Organization
Inventory Management
Data Analytics
Forecasting and Demand Management
Supply Chain Management
Transportation and Logistics Management
Order Management
Communication Skills
Customer Relationship Management
Sales Channel Management.
Production Planning.
Quality Control
Raw Material Warehouse Management
Stakeholders Management
Customer Insight
Demand and Supply Management
Quality Assurance
Sales Strategy Development and Execution
Analytical Thinking
Collaboration-Technical
Detail-orientedness
Teamwork
Shrimp Quality Parameters Knowledge
Stock Planning and Management
Delivery OTIF
Cost Analysis and Competitive Pricing Strategy Formulation
Planning and Management
Egg Grading Process
Balancing Fresh Eggs

Key Performance Indicator

Performance will be assessed through key indicators such as achievement of sales and profit targets aligned with budget plans, accuracy in demand forecasting relative to production capacity, responsiveness of sales strategies to market changes, and successful collaboration with foreign branches. Other metrics include growth in market share, improvements in brand strength within export markets, and the effectiveness of communication and negotiation outcomes. Continuous monitoring will ensure that business growth objectives are met while maintaining high standards in product delivery and customer satisfaction.
Information at a Glance