Job Purpose

The Key Account Manager will play a pivotal role within the Domestic Trade Business unit of CPF Global Food Solution Public Co., Ltd., based at C.P. Tower 2, 29th Floor. As an integral member of the Modern Trade function group, the individual will focus on building and maintaining strong, long-lasting relationships with key clientele within the 7-Eleven & Butcher Sales Business division. This role is designed for a proactive, strategic thinker who understands the dynamics of modern retail and wholesale environments and is capable of driving significant business growth through effective account management. The Key Account Manager will act as a trusted advisor to key accounts, ensuring that customer needs are met with innovative solutions, while aligning with the company’s broader business objectives.

By fostering collaboration across cross-functional teams and leveraging market insights, the role demands an enthusiastic, results-driven professional dedicated to delivering exceptional value and achieving sustainable performance improvements.

Job Description (Accountability)

The role holds accountability for the comprehensive management of assigned key accounts, ensuring sustained revenue growth and enhanced customer satisfaction. This includes:

• Developing and implementing tailored account strategies that align with both client objectives and company goals.
• Negotiating contracts and agreements to maximise profitability while maintaining strong partnerships.
• Coordinating with internal teams such as marketing, supply chain, and product development to fulfil client requirements efficiently and effectively.
• Monitoring market trends and competitor activities to identify new business opportunities and mitigate potential risks.
• Providing regular reports and insights on account performance, challenges, and forecast to senior management.
• Leading initiatives to enhance client engagement, loyalty, and overall experience.
• Ensuring compliance with company policies, regulatory standards, and ethical practices in all account dealings.

This role requires ownership of the end-to-end client lifecycle management, from initial engagement through to post-sale support, driving continuous improvement and innovation within the assigned portfolio.

Competencies

Education Description

A bachelor’s degree in Business Administration, Marketing, Sales, or a related field is essential. A postgraduate qualification such as an MBA or equivalent in a relevant discipline would be highly regarded and beneficial for strategic decision-making.

The educational background should provide a solid foundation in sales principles, customer relationship management, and business strategy, equipping the candidate with the competencies needed to thrive in a demanding commercial environment.

Continuing professional development and certifications in account management, negotiation, or leadership will be considered advantageous, demonstrating commitment to career growth and expertise in the field.

Education (Max. 2 Major)

Experience

Proven experience of at least 5 years in key account management, preferably within the fast-moving consumer goods (FMCG) sector or related industries.

Demonstrated success in managing high-value accounts, developing strategic plans, and achieving sales targets in modern trade settings is critical. Experience working with retail chains such as 7-Eleven or butcher networks will be highly beneficial.

Prior involvement in cross-functional collaboration and leading negotiation processes at a senior level is essential to navigate complex client relationships and internal stakeholder management effectively.

Experience in analysing market data, customer insights, and competitive landscapes to inform strategic actions will be an important asset.

Knowledge

Comprehensive knowledge of modern trade retail environments, including operational aspects and customer engagement techniques.

Strong understanding of sales and marketing principles, with the ability to apply these practically within key account contexts.

Familiarity with financial metrics related to account profitability, sales forecasting, and budgeting.

Good grasp of CRM tools, data analytics platforms, and relevant software applications to support account management activities.

An awareness of regulatory requirements, industry standards, and sustainable business practices within the food solutions sector adds further value.

Skills Description

• Strategic Thinking: Ability to develop and implement effective account strategies that deliver business growth.
• Communication Skills: Excellent interpersonal, negotiation, and presentation skills to engage diverse stakeholders.
• Relationship Building: Capability to foster and sustain strong customer relationships based on trust and mutual benefit.
• Analytical Skills: Proficiency in evaluating sales data, market trends, and customer feedback to drive informed decisions.
• Problem Solving: Aptitude for identifying challenges promptly and devising practical, timely solutions.
• Time Management: Efficiently managing multiple priorities and deadlines in a dynamic environment.
• Collaboration: Team player who can coordinate effectively across departments and with external partners.
• Adaptability: Resilience and flexibility to respond to evolving market conditions and business demands.

Skills (Attribute)

Key Performance Indicator

• Achievement of sales targets and revenue growth within assigned key accounts.
• Customer satisfaction and retention rates as measured through feedback and repeat business.
• Effectiveness of account strategies demonstrated by increased market share and account profitability.
• Timely and accurate reporting of account performance and market insights.
• Successful negotiation outcomes contributing to favourable contract terms and conditions.
• Quality and efficiency of cross-functional coordination ensuring seamless service delivery.
• Compliance with company policies and industry regulations across all account operations.
• Innovation initiatives that lead to improved client engagement and competitive differentiation.