Job Purpose

The PC Master plays a pivotal role within CP-Uoriki Co., Ltd., focusing on modern trade operations within the Domestic Trade Business unit. Based at Global Food Solution Bangkok, this position is integral to the Uoriki Sales Business division, where the incumbent will drive effective management and optimisation of product categories to enhance sales performance and customer engagement. The role demands a strategic thinker capable of analysing market trends, coordinating with cross-functional teams, and ensuring that the product portfolio aligns with consumer demands and company objectives. This position offers a unique opportunity to contribute to the company's growth in a dynamic and competitive retail environment, fostering strong business partnerships and delivering measurable results.

Job Description (Accountability)

As the PC Master, you will be accountable for developing and executing category management strategies that maximize profitability and market share within the Modern Trade segment. Your responsibilities include:

• Analyzing sales data and market trends to identify growth opportunities and optimize product assortments.
• Collaborating with suppliers, sales teams, and marketing departments to implement promotional campaigns and pricing strategies.
• Monitoring competitor activities and adjusting strategies to maintain a competitive edge.
• Leading cross-functional meetings to align business goals and ensure seamless communication across departments.
• Ensuring compliance with company policies and industry standards in all category management activities.
• Providing regular reports on category performance and recommending actionable insights for continuous improvement.

This role requires a proactive approach to problem-solving, exceptional organisational skills, and the ability to thrive in fast-paced retail settings while maintaining high standards of customer service and operational excellence.

Competencies

Education Description

The ideal candidate will possess a Bachelor's degree or higher in Business Administration, Marketing, Supply Chain Management, or a related field. Educational credentials should demonstrate a solid understanding of retail operations, category management principles, and strategic business planning. Additional certifications in data analytics, project management, or retail marketing will be considered an asset, reflecting a commitment to continuous professional development.

Education (Max. 2 Major)

Experience

Proven experience in category management, product development, or sales within the modern trade sector is essential. Candidates should have a track record of successfully managing product portfolios, working collaboratively with diverse teams, and delivering tangible business outcomes. Experience in analysing consumer behaviour, executing marketing campaigns, and negotiating with suppliers adds significant value. Prior exposure to FMCG or retail environments, especially within a global or multinational company, will enhance the ability to meet the expectations of this role.

Knowledge

Comprehensive knowledge of market research methodologies, sales forecasting, and retail merchandising is critical for success. Familiarity with category management software, data analytics tools, and ERP systems is advantageous. A deep understanding of competitive landscapes, supply chain dynamics, and consumer preferences within the modern trade framework will enable informed decision-making. Awareness of local and international food safety standards and regulations is also beneficial for aligning category strategies within compliance requirements.

Skills Description

Key skills required include strong analytical capabilities to interpret complex data sets and generate actionable insights. Excellent communication and negotiation skills are vital for fostering effective partnerships and driving team collaboration. Proficiency in project management and the ability to multitask while prioritising deliverables ensure operational efficiency. Adaptability to evolving market conditions and a customer-centric mindset are essential to tailor strategies that resonate with target audiences. Additionally, leadership qualities that inspire and guide cross-functional teams contribute to achieving organisational objectives.

Skills (Attribute)

Key Performance Indicator

Performance will be measured through several key indicators, including:

• Achievement of sales targets and category growth objectives within agreed timelines.
• Improvement in market share and customer penetration in designated product categories.
• Effectiveness of promotional campaigns and pricing strategies in driving revenue.
• Accuracy and timeliness of reporting and analysis to management.
• Successful collaboration with internal and external stakeholders resulting in optimized product availability and visibility.
• Compliance with company policies and regulatory standards in all category management activities.

Regular performance reviews will support continuous development and ensure alignment with the company’s strategic goals.