Job Responsibilities

• Drive Sales Growth: Develop and execute strategic sales plans to achieve revenue and market share targets for CPF’s pet food products in China.
• Market Development: Identify new business opportunities, expand distribution channels, and strengthen presence in key pet food markets (retail, e-commerce, veterinary clinics).
• Key Account Management: Build and maintain strong relationships with distributors, retailers, and strategic partners to ensure long-term business growth.
• Market Analysis: Monitor market trends, competitor activities, and consumer behavior to provide insights for product positioning and pricing strategies.
• Brand Promotion: Collaborate with marketing teams to implement promotional campaigns and trade marketing activities that enhance brand visibility and customer engagement.
• Sales Forecasting & Reporting: Prepare accurate sales forecasts, track performance against targets, and report progress to senior management.
• Compliance & Standards: Ensure adherence to CPF’s quality standards, regulatory requirements, and ethical business practices in all sales activities.
• Cross-functional Collaboration: Work closely with supply chain, R&D, and finance teams to ensure timely product availability and cost efficiency.

Job Requirements

• Education: Bachelor’s degree or higher in Business Administration, Marketing, Animal Science, or related field.
  Experience: Minimum 5 years of proven sales experience in the pet food industry or FMCG sector, with strong knowledge of China’s pet food market.
• Skills:
  • Strong negotiation and relationship-building skills.
  • Excellent analytical and strategic thinking abilities.
  • Proficiency in Mandarin and English (written and spoken).
    Familiarity with e-commerce platforms and modern trade channels in China.
• Competencies:
  • Results-driven with ability to meet and exceed sales targets.
  • High adaptability to dynamic market conditions and cultural nuances.
  • Strong leadership and team collaboration skills.
• Other: Willingness to travel extensively within China and occasionally overseas.