Job Purpose

The primary purpose of the Sales & Business Development Associate role at CPF Global Food Solution Public Co., Ltd. is to strategically grow and enhance the Food World brand's presence and reputation within the market. This role is pivotal in unlocking new revenue streams by sourcing, selecting, analyzing, and negotiating to expand both the Food Court and Catering aspects of the business in alignment with the company's overarching objectives.

The role involves building and nurturing productive relationships with property owners to secure prime locations and favourable rental/service agreements based on performance metrics. It demands a proactive approach to identifying market opportunities, evaluating potential sites, and ensuring that expansion activities support sustainable business growth.

By constantly monitoring market trends and operational performance, the associate contributes to optimizing costs while maintaining high standards of service delivery. This position plays a key role in aligning real estate and catering service strategies with business goals to maximize both customer satisfaction and profitability.

Job Description (Accountability)

• Identify and source high-potential locations for Food Court operations annually, ensuring alignment with management’s strategic growth plans.
• Spot and evaluate potential sites for catering services, supporting the achievement of annual business objectives.
• Work closely with the legal team to draft, review, and finalize contracts, authorization letters, and other contractual documents, ensuring compliance and protection of company interests.
• Conduct in-depth analysis of location-specific data, current sales trends, and competitor activities to inform decision-making.
• Prepare comprehensive investment feasibility reports that include financial projections and risk assessments for proposed new branches, facilitating informed managerial decisions.
• Regularly monitor and assess branch performance metrics with a focus on expense management, particularly rent costs, applying skilled negotiation tactics to optimize expenditure.
• Manage procurement activities by initiating purchase requisitions within the OP system, ensuring timely and efficient acquisition of required goods and services.

The associate is expected to maintain collaborative communication across departments and with external partners, adapting to dynamic market conditions and contributing actively to team objectives.

Competencies

Education Description

The ideal candidate should possess a bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related discipline. Additional certifications in negotiation, contract management, or real estate are advantageous and will support the candidate’s capacity to excel in this role.

Ongoing professional development and a commitment to staying informed about industry trends and innovations in the food and beverage sector are essential. Familiarity with investment analysis and financial modelling is critical to support thorough feasibility assessments.

A solid educational foundation that combines business acumen with analytical skills will prepare candidates to effectively contribute to the strategic expansion and operational efficiency of the Food World brand.

Education (Max. 2 Major)

Experience

At least two years of demonstrated experience in business development, real estate sourcing, or related commercial roles, preferably within the food and beverage industry or a similar fast-paced consumer-focused sector.

The candidate should have a track record of successfully negotiating leases and service agreements, with a clear understanding of property management and landlord relationships.

Experience in conducting market research, competitive analysis, and preparing detailed business cases that have led to successful expansion projects is highly valued.

Previous involvement in cross-functional project coordination, procurement processes, and contract handling will strengthen the candidate’s contribution in this role.

Knowledge

• Proficient in SAP for procurement, budgeting, and financial reporting, enabling effective resource management.
• Skilled in Microsoft Office suite, particularly Word, Excel, and PowerPoint, to create detailed reports, presentations, and data analyses.
• Strong capability in evaluating investment budgets and performing feasibility studies to determine the potential profitability of new business ventures.
• Competent in geo-analytical tools and market intelligence techniques to assess competitor positions and market opportunities accurately.
• Comprehensive knowledge of the food and beverage industry, including operational challenges within restaurants, food courts, and event catering.

Skills Description

• Exceptional negotiation skills, particularly in dealing with landlords and service providers, to secure advantageous lease terms and cost-efficient agreements.
• Effective communication and interpersonal skills enabling productive collaboration across internal teams and external partners.
• Adaptability and a positive approach to working in varied and dynamic environments, handling multiple tasks and shifting priorities with professionalism.
• Strong analytical and problem-solving skills to interpret complex data and translate insights into actionable strategies.
• Organisational skills to manage contract documentation, procurement requests, and project timelines efficiently.
• Proactive mindset with a commitment to continuous improvement and delivering results aligned with company goals.

Skills (Attribute)

Key Performance Indicator

Key performance indicators for the Sales & Business Development Associate include:

• Number and quality of new Food Court and Catering locations secured annually that meet strategic criteria.
• Effectiveness in negotiating rental and service agreements, demonstrated by cost savings or favorable contract terms compared to market benchmarks.
• Accuracy and timeliness of feasibility studies and investment analysis reports submitted to management.
• Performance metrics of newly opened branches, including revenue growth and operational efficiency.
• Stakeholder satisfaction, reflected in positive feedback from property owners, legal teams, and internal departments.
• Compliance with procurement procedures and timely processing of purchase requisitions within the OP system.

The associate’s ability to meet or exceed these indicators will significantly contribute to the company's sustainable expansion and financial success.