Job Purpose

The Sales & Business Development Associate at CPF Global Food Solution Public Co., Ltd. plays a pivotal role in strategically expanding and strengthening the Food World brand's presence across targeted markets. This role directly contributes to revenue growth by expertly scouting, analysing, and negotiating prime locations for both Food Court and Catering businesses, ensuring alignment with the company’s strategic vision and long-term growth ambitions. The position requires a proactive and analytical mindset to evaluate market trends, optimal site selection, and competitive positioning. Cultivating strong and cooperative relationships with property owners and stakeholders, whilst skillfully negotiating terms and agreements, is essential to securing beneficial partnerships that drive sustainable profitability and elevate brand recognition in the food service sector. This role operates within the Domestic Sourcing & Channel Development division, focusing on identifying innovative opportunities that foster operational excellence and support company goals within the domestic trade business unit.

As a key contributor to the Modern Trade function group, this role requires a blend of commercial acumen, market insight, and excellent communication skills to navigate complex negotiation environments and operational challenges. The successful incumbent will demonstrate a commitment to continuous learning and adaptability amidst changing business landscapes, actively participating in cross-functional initiatives that enhance overall company performance and growth.

Job Description (Accountability)

1. Proactively research, identify, and evaluate potential high-impact locations for Food Court operations, ensuring each site’s alignment with the company’s strategic framework and performance targets set by senior management.
2. Conduct thorough market analysis and vetting of new venues for Catering operations, ensuring operational feasibility and sustainable growth potential in both existing and emerging markets.
3. Work in close partnership with legal and compliance teams to meticulously prepare, review, and finalise all contracts, lease agreements, and authorisation documents, ensuring all legal and business requirements are satisfied before site activation.
4. Utilize advanced data analytics and intelligence gathering techniques to assess sales performance metrics, market growth patterns, and competitor positioning, providing robust insights to inform location selection and expansion strategies.
5. Develop and present comprehensive feasibility studies and investment analysis reports to executive management, combining quantitative data and qualitative factors to guide decision-making on branch openings and resource allocation.
6. Rigorously monitor the operational performance of all branches, identifying opportunities for cost optimisation particularly in rent expenses and service fee negotiations, leveraging market knowledge and negotiation strategies to maximise profitability.
7. Administer procurement activities, ensuring all operational purchases related to site expansions are raised via the OP system in a timely, accurate, and compliant manner, supporting smooth business operations.

This accountabilities framework highlights the balance of strategic foresight and tactical execution required in this role to ensure the Food World brand’s expansion is both efficient and sustainable.

Competencies

Education

Experience

Candidates should possess at least two years of proven experience in business development, site acquisition, or related roles within the food and beverage, retail, or hospitality industries. A track record of successfully negotiating lease terms, managing service agreements, and identifying lucrative expansion opportunities is critical. Experience in collaborating across multi-disciplinary teams including legal, financial, and operational departments is necessary to coordinate seamless site openings and ensure compliance. Familiarity with market research techniques, data-driven feasibility studies, and vendor relations is advantageous. Additionally, candidates with prior involvement in managing multiple projects simultaneously within fast-paced environments will excel in this position, demonstrating resilience and adaptability.

Knowledge

• Advanced proficiency in SAP for procurement, finance, and inventory management functions, ensuring effective data utilisation and operational integration.
• Expert command of Microsoft Office Suite with particular emphasis on Word for formal documentation, Excel for financial modelling, data analysis, and reporting, and PowerPoint for compelling executive presentations.
• Strong financial acumen in constructing, interpreting, and presenting investment budgets, feasibility assessments, and cost-benefit analyses to guide strategic business decisions.
• In-depth understanding of geographic, demographic, and competitive analyses as they pertain to site selection logistics, market penetration, and consumer behaviour within the food and beverage segment.
• Comprehensive knowledge of the food service industry trends, regulatory environments, and customer expectations affecting food courts and catering services, enabling proactive market positioning.

Skills

• Exemplary negotiation capabilities, demonstrated through successfully securing favourable lease agreements, service fees, and related contracts that optimise operational costs and enhance profitability.
• Exceptional interpersonal and communication skills, enabling effective collaboration with diverse internal teams, external partners, property owners, and vendors while fostering strong professional relationships.
• Analytical mindset with meticulous attention to detail, adept at synthesising complex data sets, market intelligence, and financial reports to support evidence-based decision-making.
• Flexibility and resilience, maintaining a constructive and professional approach under evolving business demands and challenges.
• Strong project management proficiency, confidently orchestrating multiple concurrent initiatives from conception through to timely completion, ensuring coordination across various stakeholders.

Skills (from Role)

Key Performance Indicator

Key Performance Indicators (KPIs) for this role will be closely aligned with the company’s strategic objectives and reviewed regularly to encourage ongoing development and achievement. Primary KPIs include:

• Number and quality of successful new Food Court and Catering location acquisitions aligned with predetermined strategic and financial criteria.
• Achievement of cost savings through skillful negotiation of rental rates and service agreements while preserving positive, sustainable relationships with landlords and property managers.
• Timeliness, accuracy, and thoroughness of investment feasibility studies and financial analyses submitted to senior management, enabling well-informed business decisions.
• Compliance rate with contractual, procurement, and operational policies and processes, ensuring all documentation meets internal and external regulatory standards.
• Measured improvement in revenue, profitability, and market share across existing branches resulting from ongoing performance evaluation and optimisation efforts.
• Effective collaboration and contribution to interdepartmental projects and campaigns, underscored by positive feedback from stakeholders and enhancement of team objectives.

These KPIs will be dynamically updated to reflect evolving business priorities and will serve as benchmarks for both individual and organisational success.