Job Purpose

The primary purpose of this role is to meticulously plan and execute the delivery of superior products and services to customers. This position involves strategizing to meet sales plans aligned with the overall budget, focusing on short, medium, and long-term goals. A key responsibility is managing product demand to perfectly match the factory's production capacity, both in quantity and timing, ensuring customer requirements are consistently fulfilled. The role demands proactive coordination between production schedules and market needs, aiming to optimise inventory levels while driving customer satisfaction and business growth.

As a critical liaison between production and sales, the role ensures that supply chain operations are finely tuned to support company objectives and market dynamics, thus contributing to sustainable competitive advantage and financial performance.

Job Description (Accountability)

1. Lead and manage the export sales team by setting and monitoring achievable sales and profit targets in conjunction with branch-level sales objectives, facilitating the preparation of the annual budget.
2. Develop and implement comprehensive marketing and sales strategies specifically tailored for the export sector, ensuring alignment with corporate goals.
3. Collaborate closely with branch executives and staff within international branches, particularly in Europe, to guide and support strategic planning efforts.
4. Continuously analyze market trends, competitor activities, and sales performance data to refine marketing and sales plans dynamically.
5. Respond swiftly and effectively to changes in market conditions by adapting strategies to maintain competitiveness and enhance brand presence in both the short and long term.
6. Drive business growth by focusing not only on revenue and profitability but also on sustainable brand building and customer relationship management across diverse markets.

Competencies

Education Description

A bachelor's degree in Business Administration, Marketing, Supply Chain Management, or a related field is typically required. Advanced qualifications, such as a master's degree or relevant professional certifications in supply chain or export management, are highly advantageous.

Educational background should demonstrate a solid foundation in sales strategy, production planning, and international trade principles. Continuous professional development, including training in leadership, negotiation, and strategic marketing, is encouraged to support career progression in this role.

Education (Max. 2 Major)

Experience

While specific past experience requirements are not detailed, successful candidates usually bring substantial experience in export sales management, supply chain coordination, and strategic planning within the food industry or related sectors.

Experience working with international markets, particularly in Europe, and managing cross-functional teams is highly beneficial. Proven success in meeting sales targets, managing budgets, and responding to dynamic market conditions will support effectiveness in this role.

Knowledge

Essential knowledge includes an understanding of strategic planning processes, marketing and sales dynamics, negotiation techniques, and effective business communication. Deep knowledge of export regulations, international trade practices, and supply chain logistics enhances performance in this role.

Awareness of market trends, competitor analysis, and customer behaviour within the global food industry is valuable. The role requires staying updated with the latest advancements in supply chain management to ensure optimal coordination between production and sales.

Skills Description

• Strategic Planning: Ability to develop and execute robust strategies that align supply capacity with market demand.
• Marketing and Sales Expertise: Proficient in crafting and implementing marketing campaigns and sales initiatives that drive revenue growth in international markets.
• Negotiation Skills: Strong capability to negotiate effectively with internal and external stakeholders to secure favourable outcomes.
• Persuasion: Skilled at influencing and motivating team members, clients, and partners to embrace strategic initiatives.
• Business Communication: Excellent written and verbal communication skills tailored to professional, cross-cultural exchanges with global teams and clients.

Skills (Attribute)

Key Performance Indicator

Key performance indicators for this role typically include meeting or exceeding sales and profit targets for the export agency and associated branches, effective allocation and achievement of budgeted goals, and responsiveness to market changes through successful strategy adaptations.

Additional KPIs involve customer satisfaction levels, timely alignment of supply with demand, growth in market share, and strength of brand presence in export markets.

Regular performance reviews will assess leadership effectiveness in managing teams and driving collaboration across functions, as well as the ability to deliver both short-term results and long-term business sustainability.