Job Purpose

The Trade Documentation Professional plays a critical role within CPF Global Food Solution Public Co., Ltd., dedicated to analysing market and product data to refine and develop offerings that precisely meet customer needs while adhering to cost efficiency and company policies. This position is designed to strategically support and drive sales and profit growth by leveraging comprehensive market intelligence and collaborating closely with cross-functional teams. Working from the C.P.Tower 2, 29th Floor, the role is central to the Domestic Trade Business unit, positioning itself as a cornerstone within the Global Sourcing Division. The objective is to create a sustainable competitive advantage through product innovation and market responsiveness, aligning closely with the company's vision and commitment to excellence.

This role requires a forward-thinking approach to product development and market engagement, ensuring that all initiatives align with evolving customer demands and business objectives. It prioritises continuous improvement in product lifecycle management, incorporating customer feedback and market trends to enhance value propositions effectively. Candidates stepping into this role will find opportunities to contribute meaningfully to CPF’s overarching goals, fostering a culture of innovation, accountability, and results-oriented strategies.

Job Description (Accountability)

• Conduct comprehensive data analysis to identify trends, opportunities, and gaps for new and improved product offerings aligned with customer needs and financial targets.
• Lead collaborative efforts within product groups to align development strategies with market demands, driving sales and profit margin improvements.
• Serve as a liaison among marketing, sales, production, and supply chain departments to facilitate seamless coordination, ensuring alignment of efforts in the product development lifecycle.
• Develop and maintain detailed documentation and trade records essential for internal and external stakeholder communications and compliance.
• Support change management initiatives by promoting innovative processes and technologies that streamline documentation and product development workflows.
• Actively participate in strategic planning sessions to enhance brand positioning and product differentiation within competitive markets.
• Monitor and report on key performance indicators relevant to product development and trade documentation accuracy, timeliness, and compliance.

Competencies

Education Description

Applicants should possess a solid educational foundation in business, marketing, or a related field, preferably with a bachelor's degree or higher. Additional certifications in product management, marketing analytics, or project management would be advantageous.

Continuous professional development in areas such as digital marketing, data analytics, and change management is highly recommended to stay abreast of evolving industry practices and technologies.

Strong comprehension of supply chain dynamics, trade regulations, and documentation standards relevant to modern trade environments is critical for success in this role.

Education (Max. 2 Major)

Experience

The ideal candidate will have a minimum of five years of progressive experience within marketing, business management, or product development roles, preferably in sectors closely aligned with the food industry or fast-moving consumer goods (FMCG).

Experience should demonstrate capability in leading cross-functional teams, managing product portfolios, and driving results based on data-driven decision-making.

Familiarity with market research methodologies, consumer behaviour analysis, and strategic brand management will be essential to perform effectively.

Experience within a corporate environment adopting innovative digital tools and process improvements will be highly valued.

Knowledge

• Comprehensive understanding of product portfolios, target customer segments, and their evolving preferences.
• In-depth knowledge of marketing principles, market dynamics, and competitive analysis methods.
• Expertise in brand development and differentiation strategies that enhance product appeal and customer loyalty.
• Proficient in building and maintaining strong customer relationships to support sustained business growth.
• Awareness of regulatory compliance requirements and documentation standards specific to trade and product management.

Skills Description

• Exemplary leadership and motivational capabilities to inspire teams and foster a collaborative working environment.
• High digital literacy with the ability to adopt and promote innovative technologies and digital platforms.
• Strong problem-solving abilities with a strategic and analytical mindset for effective decision-making.
• Effective communication skills, both written and verbal, essential for cross-departmental coordination and stakeholder engagement.
• Skills in change management to lead projects through transformation and continuous improvement.
• Excellent organisational and time management skills to manage multiple priorities and deadlines.

Skills (Attribute)

Key Performance Indicator

Key performance indicators (KPIs) for this role will focus on the effectiveness and efficiency of product development initiatives, including adherence to budgetary constraints and achievement of sales and profit targets within designated product categories.

Additional KPIs include accuracy and timeliness of trade documentation, successful collaboration metrics across departments, and customer satisfaction scores related to product offerings.

Performance evaluation will also consider the candidate's ability to innovate and implement process improvements that enhance market responsiveness and operational excellence.

Regular reporting on market trend analyses and competitor benchmarking will form part of the accountability framework to ensure alignment with strategic objectives.