Responsibilities:
•Lead the development of category, channel & POP plan covering assortment, merchandising, pricing and promotion across channels, and marketing strategic framework
•Growth - Responsible for driving product/category growth and P&L
•Availability - Product distributions with availability of pack-size / pricing strategy
•Pricing - Determine pricing and promotion across channels
•Visibility - Ensure shelf share/decoration and merchandising space
•Assortment - Right product line/SKU in each distribution channel
•Responsible for an appropriate SKU/product as product specialist with channel activity plan to provide actionable in-store solutions based on a clear understanding on customer behavior & insight within Category/Sub Category
•Identify distribution and channel opportunities and gaps for Category/Sub Category to recommend tailored Category Channel plans in-line with overall business/marketing strategy
•Analyze new product launch, specific campaign, P&L performance, market share & sales force productivity and portfolio of promotional activities in collaboration with Sales Strategy
•Conduct variance analysis of actual performance vs budget / targets to identify channel insights and gaps to all related parties in order to implement strategic action needed and closely monitor CPF shares (revenue/volume/shelf) across of all channels
•Work closely with Marketing and Sales in strategic implementation of new product launch and other promotion campaigns to align with business strategy
•Work with Marketing, Sales & Business Analyst for corrective actions to achieve sales target of each channel and identify opportunities/issues for improvement
•Provide product trend and market insight for Sales in each channel to create the effective sales tool kit
•Lead as Sales and Product Manager representative in Business Unit Management Committe

Qualifications:
•Bachelor’s degree or Master's degree in Business Administration, Economics, Marketing or other related fields
•Minimum of 5 years of experience in Category Management, Channel Marketing, Trade Marketing in FMCG
•High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
•Good planning and management skill.