Job Summary:
The Trade Marketing Executive will be responsible for developing and executing trade marketing strategies to drive product visibility, brand awareness, and sales performance in both modern trade and traditional trade channels. The role focuses on translating brand strategies into effective in-store activities and ensuring strong collaboration between Sales and Marketing teams

Key Responsibilities:

• Develop and implement trade marketing plans and activities to support brand and sales objectives.

• Coordinate with Sales, Marketing, and Key Account teams to ensure trade programs align with business goals.

• Plan and execute in-store promotions, point-of-sale (POS) materials, and display activities.

• Analyze market trends, competitor activities, and promotional effectiveness to provide insights and recommendations.

• Manage trade marketing budget and ensure cost-effective execution of activities.

• Monitor sales performance and ROI of trade activities to ensure maximum impact.

• Build and maintain strong relationships with trade partners, distributors, and retail outlets.

• Support new product launches and seasonal campaigns at the trade level.

• Ensure brand visibility and product availability in key channels.