Job Purpose

As the International Strategy Senior Manager, you will play a pivotal role in spearheading growth by identifying and capitalizing on new business opportunities within foreign markets, with a significant focus on China and other strategically important regions. This position is dedicated to the expansion and enhancement of CPF Food Network Co., Ltd.'s international footprint and revenue streams through the creation and execution of innovative strategies and detailed plans.

Your contributions will directly influence our global business trajectory by fostering robust market presence and delivering sustainable growth. Moreover, your leadership will extend to guiding and mentoring new team members, instilling industry knowledge, and promoting a culture of continuous improvement and collaboration within the International Trade and Business Development unit.

Located at C.P.Tower 2, 15th Floor, you will be embedded in an environment that encourages strategic thinking and innovation, ensuring that CPF Food Network remains a competitive and respected player on the world stage.

Job Description (Accountability)

• Conduct comprehensive analysis and identification of new trade channels and product offerings tailored for the international market, particularly focusing on aquaculture-related products.
• Gather, interpret, and apply market data and industry trends to pinpoint business expansion opportunities, enabling informed strategic decisions.
• Collaborate proactively with sales and marketing teams to devise and implement robust strategies aimed at market growth and brand strengthening in targeted regions.
• Continuously evaluate and monitor the progress and impact of new business development initiatives to ensure alignment with company goals and return on investment.
• Support marketing activities, including campaign planning and execution, to boost visibility and customer engagement in international markets.
• Establish and maintain strong, long-term relationships with customers, strategic partners, and stakeholders to drive business development and collaboration.
• Provide expert guidance, mentorship, and advice to new team members, enhancing team capabilities and ensuring seamless integration into business development projects.

Competencies

Education Description

Ideal candidates will possess a strong educational foundation, typically demonstrated by a bachelor's or master's degree in Business Administration, International Trade, Marketing, Aquaculture Science, or a related field. Advanced qualifications in strategic management or international business can be advantageous.

Continuous professional development through specialized training or certifications in market analysis, international trade regulations, or aquaculture industry standards will further empower the role’s effectiveness.

Knowledge of cross-cultural business practices and fluency in Mandarin or other key foreign languages is highly beneficial, enabling effective communication and negotiation in target markets.

Education (Max. 2 Major)

Experience

The successful candidate will demonstrate a minimum of 10 years of progressive experience in business development and marketing within the aquatic industry or international trade sectors. This experience should showcase a proven track record of successfully entering new markets, driving revenue growth, and managing complex projects in dynamic, cross-border environments.

Experience should include strategic planning, market entry assessments, stakeholder management, and the development of sales channels and product portfolios internationally.

Exposure to multinational companies and familiarity with diverse market regulations and cultural nuances is advantageous, underpinning the ability to navigate global business challenges effectively.

Knowledge

• Comprehensive understanding of aquatic animal farming practices, product life cycles, and industry standards.
• In-depth knowledge of market analysis techniques relevant to the aquaculture industry, including competitive landscape evaluation and consumer behaviour insights.
• Fundamental principles of selling and marketing, tailored to international environments and diverse customer bases.
• Awareness of international trade laws, tariffs, and export-import regulations impacting the aquaculture sector.
• Familiarity with digital marketing trends and tools that aid in marketplace expansion and customer engagement.

Skills Description

Technical Skills:

• Advanced market analysis and trend forecasting methodologies specific to aquaculture and international trade.
• Product development lifecycle management integrating customer needs and market demands.
• Effective channel management strategies to optimize distribution and sales networks globally.
• Formulation and implementation of business development strategies aligned with corporate objectives.
• Designing and monitoring performance metrics and project milestones to assess initiative outcomes.
• Expertise in crafting marketing strategies that resonate with diverse cultural and regulatory environments.
• Solid understanding of international trade practices and compliance requirements.
• Project management capabilities to handle multi-stakeholder initiatives with cross-functional teams.

Soft Skills:

• Strategic and innovative thinking to navigate complex, evolving markets.
• Strong analytical skills for data-driven decision-making and opportunity identification.
• Exceptional communication and interpersonal skills fostering trust and rapport with internal and external partners.
• Collaborative mindset with a focus on team synergy and shared goals.
• Relationship-building prowess to maintain robust partnerships.
• Leadership qualities including coaching, mentoring, and team motivation.
• Problem-solving aptitude to address challenges creatively and effectively.
• Adaptability to changing market conditions and organisational priorities.

Skills (Attribute)

Key Performance Indicator

Key Performance Indicators (KPIs) for this role will be centered on measurable outcomes such as:

• Successful identification and entry into new international trade channels, with specific targets for market penetration and revenue growth.
• Achievement of defined sales growth percentages within targeted foreign markets, particularly China and other strategic regions.
• Effectiveness of business development strategies, measured through regular project evaluations and performance appraisals.
• Level of collaboration and coordination with cross-functional teams, contributing to the overall success of international expansion initiatives.
• Quality and impact of relationships maintained with customers, partners, and stakeholders, evidenced by repeat business and strategic alliances.
• Mentorship and development progress of new team members, ensuring knowledge transfer and team capability enhancement.
• Efficiency in supporting marketing activities resulting in increased brand awareness and customer engagement on an international scale.

These indicators will be essential in tracking the role’s contribution to CPF Food Network Co., Ltd.'s sustained growth and success in international markets.