Job Purpose

The primary purpose of the Sales Representative Associate role at CPF Global Food Solution Public Co., Ltd. is to drive the successful sale of products through the Traditional Trade channel, aligning with the company's strategic objectives for sustainable growth. This role involves conducting detailed market research and competitor analysis to inform effective sales strategies and identify new opportunities. You will leverage innovative systems and technologies to optimise operational efficiency, ensuring the sales process is streamlined and effective. Furthermore, this position serves as a key business partner, collaborating closely with customers to foster lasting relationships and supporting their growth, which in turn drives the expansion of CPF's business footprint sustainably in the future.

In addition to meeting sales targets, this position demands a strategic mindset focused on market adaptability and customer-centric solutions. By embracing both offline and online Traditional Trade channels, the role emphasizes a comprehensive approach to sales management and business development underpinned by data-driven decisions and continual improvement.

Job Description (Accountability)

Strategy and Operational Planning:

• Develop and implement comprehensive sales strategies tailored to Traditional Trade channels, capitalising on both offline and online platforms to widen customer reach and increase market penetration.
• Conduct thorough market, customer, and competitor analyses to refine sales approaches and maintain a competitive edge.

Performance Management:

• Achieve and exceed sales and profitability targets through effective presentation and promotion of CPF products.
• Manage and control costs associated with sales activities, including transportation and selling expenses, in alignment with budgetary constraints.
• Monitor debtor payments to ensure compliance with company policies and maintain optimal cash flow.
• Analyse customer purchasing trends to recommend product improvements and service enhancements that meet evolving consumer needs.
• Collaborate with affiliated businesses to broaden the customer base and fortify market position.

Customer Engagement and Partnership:

• Integrate cutting-edge technology and systems within marketing and sales operations to offer superior customer support and maintain competitive advantage.
• Establish and nurture strong, cooperative relationships with trading partners to support mutual growth and long-term business success.
• Facilitate knowledge sharing and communication related to business updates, product promotions, and corporate image enhancements.

Community and Sustainability Commitment:

• Engage with government and community initiatives to contribute positively to societal welfare and support sustainable development goals across all operational regions.

Competencies

Education Description

Bachelor’s degree in Business, Marketing or related field 

Education (Max. 2 Major)

Experience

Experience ranging from entry-level to up to 2 years is appropriate for this position, particularly in roles involving product sales within Traditional Trade channels. Familiarity with both offline sales environments and emerging online trade platforms is beneficial.

Candidates who have demonstrated success in customer engagement, sales target achievement, and operational execution within similar settings will find this role aligned with their skillset and career progression goals.

Practical experience with sales systems and the adoption of new technologies to enhance market reach and operational efficiency is considered advantageous.

Knowledge

Comprehensive knowledge of products commonly sold through Traditional Trade channels is essential, including understanding their features, benefits, and customer appeal.

Proficiency in devising and executing sales plans, controlling associated costs, and managing profitability to meet organisational targets is critical.

Understanding of the dual channels of sales—offline retail and emerging online platforms—is required to effectively expand customer access and market share.

Familiarity with sales-related technology and systems, including customer relationship management (CRM) software and data analysis tools, is important to support data-driven decision making and optimise sales operations.

Skills Description

• Exhibit a proactive and positive professional attitude that fosters trust and motivates team collaboration.
• Apply analytical thinking and systematic problem-solving skills to interpret market data and overcome operational challenges effectively.
• Master effective presentation techniques that clearly communicate product value propositions and persuade diverse customer groups.
• Develop strong negotiation skills to secure favourable terms and build sustainable business relationships with clients and partners.
• Demonstrate adaptability and openness to learning, embracing new sales technologies and methodologies to stay ahead of market trends.

Skills (Attribute)

Key Performance Indicator

Key performance indicators (KPIs) for this role include meeting or exceeding sales targets within the Traditional Trade channel, maintaining high levels of customer satisfaction, and effectively managing sales and operational costs.

Additional KPIs involve timely collection of payments from debtors, expansion of the customer base, and successful implementation of technology-driven sales initiatives.

Continuous improvement metrics, such as the frequency and impact of customer engagement activities and cooperation with business partners, also contribute to performance evaluation.

These metrics are regularly reviewed to ensure alignment with the company’s broader strategic goals and drive sustained business development.