Job Purpose

The role of the Area Development Support is integral to the success of CPF Global Food Solution Public Co., Ltd., specifically within the Traditional Trade Operations of the South Region. This role encompasses the development, implementation, and continuous improvement of strategies and business plans targeted at enhancing product sales through Traditional Trade channels. Both offline and online markets are within the scope, with an emphasis on analysing sales data and market trends to support the sales team effectively.

The position is designed to ensure that all activities align with established goals, driving performance and fostering growth. This includes introducing and leveraging new technological systems to optimise monitoring and operational efficiency. The incumbent will be a pivotal link between sales, marketing, and IT, ensuring that business intelligence is accurate, timely, and actionable. Your contribution will directly impact customer satisfaction, market share, and the company's competitive edge.

CPF Global Food Solution values innovation, collaboration, and agility, and through this role, you will foster a culture of continuous improvement and data-driven decision-making across the sales operations.

Job Description (Accountability)

The Area Development Support professional will be accountable for the comprehensive development and execution of sales strategies within the Traditional Trade business unit. The key accountabilities include:

• Designing robust and dynamic strategies and business plans that target the Traditional Trade channels, ensuring alignment with corporate objectives and market realities.
• Conducting detailed analysis of sales data, customer behaviour, and channel performance across both offline and online platforms, identifying opportunities and challenges to inform sales strategies.
• Providing precise and relevant sales information internally and externally, equipping the sales team and other stakeholders with the insights necessary for accurate forecasting and efficient execution.
• Collaborating closely with cross-functional teams including IT, marketing, and supply chain, to resolve system issues, enhance technological tools, and innovate processes that improve operational effectiveness.
• Facilitating knowledge exchange sessions, delivering training, and sharing market intelligence to keep teams informed on industry trends, competitor activities, and new opportunities.
• Championing the brand image through active participation in product publicity initiatives and maintaining a positive company reputation within the trade ecosystem.

This role demands proactive problem-solving, crisp communication, and a deep understanding of the factors influencing sales dynamics within traditional trade environments.

Competencies

Education Description

The ideal candidate should possess a relevant educational background such as a Bachelor's degree or higher in Business Administration, Marketing, Sales Management, or related fields. Academic achievements that demonstrate strong analytical aptitude and strategic thinking are highly valued.

Additional certifications related to sales analytics, business intelligence tools, or project management will be advantageous and indicate a commitment to professional development aligned with the role’s demands.

The educational foundation should provide a solid understanding of market dynamics, consumer behaviour, and financial principles, enabling the candidate to contribute effectively to both strategic planning and operational execution.

Education (Max. 2 Major)

Experience

Candidates with 0 to 3 years of experience in coordination roles, data analysis, or sales support within a business environment will find this position fitting. Experience specifically involving sales analytics, strategy support, or traditional trade operations is preferred, but not strictly required for entry-level professionals with strong potential.

Relevant experience may include:

• Engagement in sales planning, market research, or business development projects.
• Proven ability to analyse complex data sets and translate them into actionable insights and reports.
• Collaborative work within cross-functional teams to execute business strategies.
• Familiarity with sales technologies and system tools that facilitate efficient business operations.

The role offers growth opportunities for candidates willing to build expertise in traditional trade channels and business analytics.

Knowledge

A thorough understanding of business operations and financial principles is essential. Candidates should be capable of analysing financial statements to interpret sales performance and profitability accurately.

Knowledge extends to proficiency in sales systems and leveraging technology to enhance tracking, reporting, and operational efficiency. This may include CRM software, sales dashboards, or other analytical tools pertinent to sales management.

Advanced skills in data analysis using Microsoft Excel and other office productivity tools are required, supporting complex data manipulation and clear communication of findings.

The role demands the ability to develop compelling presentations and narrative storytelling techniques to effectively convey analysis results and strategic recommendations to diverse audiences.

Skills Description

Key skills for the role include:

• Strong positive attitude fostering resilience and a solution-oriented mindset in the face of challenges.
• Analytical thinking skills, enabling systematic problem-solving that takes into account multiple perspectives and data inputs.
• Effective presentation skills, ensuring clarity and engagement when sharing strategic insights and operational updates with both internal and external stakeholders.
• Excellent liaison and communication skills, facilitating seamless interaction among diverse teams, partners, and external agencies to achieve shared goals.
• The ability to adapt communication style to suit different audiences and cultural contexts within the South Region business environment.

These skills support not only day-to-day operations but also strategic initiatives that drive sustainable business growth and competitive advantage.

Skills (Attribute)

Key Performance Indicator

Key Performance Indicators (KPIs) for the Area Development Support role will focus on measurable outcomes that reflect the effectiveness and impact of the role's responsibilities. Although specific KPIs are not currently available, typical metrics may include:

• Achievement of sales targets and contribution to revenue growth within the Traditional Trade channels.
• Accuracy and timeliness in sales data reporting and analysis supporting decision-making.
• Successful implementation and adoption of new technology systems designed to monitor sales and operational performance.
• Improvement in system functionality and user satisfaction through collaborative problem resolution.
• Enhanced cross-functional knowledge sharing and communication effectiveness as evidenced by feedback and internal surveys.
• Contribution to positive brand reputation and product awareness in the South Region market segments.

KPI frameworks will likely evolve with organisational objectives and technology enhancements to ensure ongoing alignment with CPF Global Food Solution’s strategic priorities.