Job Purpose

As a Sales Representative Associate within the Traditional Trade Operations team at CPF Global Food Solution Public Co., Ltd., your primary role is to drive sales growth through traditional retail channels while ensuring alignment with our company’s strategic goals. This involves not only executing sales plans but also analysing market trends, customer behaviours, and competitor activities to develop effective sales strategies. You will work closely with internal teams and external partners to implement innovative systems and technologies, enhancing operational efficiency and customer engagement. Your commitment to fostering strong business partnerships will be instrumental in supporting sustainable growth and expanding the company’s market presence in the South Region, specifically through our Global Food Solution Phatthalung location.

Furthermore, you will contribute to the company's long-term success by championing initiatives that promote responsible business practices and community engagement. This role offers a unique opportunity to be at the forefront of traditional trade channel sales while collaborating with diverse stakeholders to deliver value and drive mutual growth.

Job Description (Accountability)

1. Strategy and Operational Planning
1.1 Develop and execute comprehensive sales strategies tailored for both offline and online Traditional Trade channels, aiming to broaden customer reach and bolster market share sustainably in line with CPF’s corporate objectives.
1.2 Conduct ongoing market research to monitor trends, customer preferences, and competitor strategies, utilizing insights to adapt tactical sales approaches that enhance competitive positioning.

2. Sales Performance Management
2.1 Actively promote and sell products within Traditional Trade channels, meeting or exceeding sales and profitability targets.
2.2 Oversee and optimise sales and transportation expenditure to maintain efficiency and align with budgetary constraints.
2.3 Manage receivables diligently, ensuring timely debtor payments while adhering to company-established procedures.
2.4 Analyse customer demand patterns, assisting product development teams to enhance offerings and customer satisfaction.
2.5 Collaborate with affiliated partners to strengthen sales networks and increase customer base diversity.

3. Customer Relationship and Business Development
3.1 Introduce and integrate advanced marketing and sales technologies across our business group to empower customers and maintain competitive advantage.
3.2 Serve as a trusted business partner by identifying opportunities for customer growth and supporting expansion aligned with future market developments.
3.3 Cultivate and maintain positive, strategic partnerships with trading partners to ensure a supportive sales ecosystem.
3.4 Facilitate the sharing of market insights, corporate news, and product knowledge to enhance brand reputation and company visibility.

4. Community Engagement and Sustainability
4.1 Collaborate proactively in community welfare initiatives and public sector projects, reinforcing CPF’s commitment to societal well-being and sustainable business practices.

Competencies

Education Description

The ideal candidate will possess a minimum educational background Bachelor's degree certificate, with a preference for further studies in business administration, marketing, or related fields. Higher education credentials or professional certifications in sales, marketing, or supply chain management will be advantageous, reflecting your commitment to professional development in a dynamic commercial environment.

Continuous learning is encouraged, including staying updated with the latest trends and innovations in sales strategies, market analytics, and technology integration relevant to Traditional Trade. We value candidates who seek to enhance their capabilities through workshops, seminars, and e-learning opportunities that complement their formal education and practical experience.

Education (Max. 2 Major)

Experience

This position welcomes applicants with practical sales experience of between zero to two years, particularly those with exposure to product distribution within Traditional Trade channels. Demonstrable experience in managing relationships with small-to-medium retailers, understanding customer needs, and navigating complex market environments will significantly benefit you in this role.

Experience in implementing sales campaigns, coordinating logistics related to product delivery, and using sales management systems is highly valued. Candidates who have successfully contributed to expanding market reach or driving revenue growth in previous roles, regardless of sector, will find their skills transferable and relevant.

Knowledge

Comprehensive knowledge of the products offered through Traditional Trade channels is essential, including an understanding of their applications and consumer preferences. You should have a solid grasp of sales planning, profit optimisation, and cost management principles to align operational activities with business objectives effectively.

Expertise in both offline and online sales channel expansion strategies is crucial in adapting to evolving market dynamics. Familiarity with sales technologies, such as CRM systems, inventory management tools, and digital marketing platforms, will enable you to operate efficiently and contribute to innovation within the team.

Skills Description

Exemplary communication skills underpin your ability to build and maintain a positive attitude towards customers, colleagues, and partners alike. Your analytical thinking will empower you to assess complex situations systematically and develop effective problem-solving strategies.

Proficiency in presentation and persuasion techniques is vital, allowing you to effectively articulate product benefits and negotiate favourable terms with diverse stakeholders. Negotiation skills should be practiced and refined to achieve mutually beneficial outcomes while maintaining strong business relationships.

Additionally, adaptability, resilience, and teamwork are key personal attributes that will aid your success in this fast-paced and evolving market segment.

Skills (Attribute)

Key Performance Indicator

Key Performance Indicators (KPIs) for this role will be aligned with the company’s strategic goals and may include:

• Achievement of sales targets and profit margins within the Traditional Trade channel.
• Effectiveness in controlling selling and transportation expenses relative to budget forecasts.
• Successful implementation of customer development initiatives and expansion of the customer base.
• Timely and accurate debtor payment follow-ups contributing to improved cash flow.
• Adoption and utilization rate of new sales systems and technologies within the team.
• Quality of customer relationships as assessed through feedback and repeat business metrics.
• Participation and impact in community engagement and sustainability programs.

Regular performance reviews will provide meaningful feedback, fostering continuous improvement and alignment with CPF Global Food Solution’s mission of sustainable growth.