Job Purpose

The Regional Development Support role at CPF Global Food Solution Public Co., Ltd. is designed to drive sustainable growth and operational excellence within the Traditional Trade Operations of the Lower North Region. Situated at our Global Food Solution facility in Phitsanulok, this position plays a pivotal role in supporting and executing regional business strategies aligned with the broader objectives of the Domestic Trade Business unit.

The role involves collaborating closely with various stakeholders, including sales teams, supply chain partners, and category managers, to enhance market penetration and optimise trade practices within the region. By leveraging market intelligence and regional insights, the successful candidate will contribute to the continuous development of trade activities, ensuring alignment with company standards and customer expectations.

This position offers an excellent opportunity for professionals aiming to expand their expertise in traditional trade channels while making a significant impact on the company's growth trajectory in a dynamic and culturally rich region.

Job Description (Accountability)

• Provide comprehensive support to regional trade teams by coordinating development initiatives aimed at improving trade execution and customer engagement across the Lower North Region.
• Collaborate with internal departments to facilitate seamless communication and implementation of regional projects, ensuring alignment with corporate policies and strategic goals.
• Analyse regional market trends and customer data to identify opportunities for growth and areas for improvement, generating actionable insights to guide trade strategies.
• Support the planning and execution of promotional activities, product launches, and sales campaigns in traditional trade channels to maximise brand visibility and sales performance.
• Monitor key performance indicators and generate detailed reports to measure the effectiveness of regional trade activities and recommend corrective actions if necessary.
• Assist in training and development initiatives for regional sales personnel to enhance product knowledge and trade best practices.
• Ensure compliance with legal regulations and company standards in all regional trade operations, fostering ethical business practices.

Competencies

Education Description

The ideal candidate will possess a minimum of a Bachelor's degree in Business Administration, Marketing, Supply Chain Management, or a related field. Educational qualifications should encompass a strong foundation in trade operations, business development, or commercial strategies applicable to the retail or food sectors.

Professional certifications related to sales management, market analysis, or project management would be advantageous, enabling the candidate to effectively navigate complex trade environments and drive results.

Continuous learning and adaptability are crucial given the dynamic nature of traditional trade markets and the evolving consumer landscape in Thailand's Lower North Region.

Education (Max. 2 Major)

Experience

Demonstrable experience of at least 3-5 years in trade support, sales operations, or regional business development within the food and beverage industry or FMCG sectors is preferred. Experience should ideally encompass working with traditional trade channels, understanding the intricacies of local market dynamics and customer behaviour.

Proven track record in facilitating cross-functional projects, supporting sales teams, and contributing to market expansion initiatives will be highly regarded.

Experience in data analysis, market research, or promotional campaign support will enhance the ability to deliver insights and recommendations vital for regional growth.

Knowledge

• In-depth knowledge of traditional trade channels within the Lower North Region, including understanding trade regulations, distribution networks, and customer segments.
• Familiarity with regional consumer behaviours, competitive landscape, and market trends influencing food solution products.
• Understanding of supply chain and commercial operations relevant to regional trade activities.
• Competence in data analysis tools and sales reporting software to monitor and evaluate trade performance.
• Awareness of company standards, policies, and ethical considerations in trade support activities.

Skills Description

• Analytical Skills: Ability to interpret complex regional market data and translate it into actionable business strategies.
• Communication Skills: Strong interpersonal and written communication capabilities for effective collaboration with diverse teams and stakeholders.
• Organisational Abilities: Proficient in managing multiple projects and priorities within tight deadlines.
• Problem-Solving: Resourceful in identifying challenges in trade execution and proposing practical solutions.
• Technical Proficiency: Comfortable with sales and data analysis software, including MS Excel, CRM systems, and relevant reporting tools.
• Teamwork and Collaboration: Demonstrated ability to work inclusively in multidisciplinary teams fostering a positive work environment.
• Adaptability: Flexibility to respond to evolving priorities and market conditions in a fast-paced setting.

Skills (Attribute)

Key Performance Indicator

• Achievement of regional sales growth targets as related to traditional trade operations within the Lower North Region.
• Effectiveness and timeliness of trade support activities, including project coordination and promotional campaign execution.
• Accuracy and relevance of market analysis reports and trade insights provided to regional teams.
• Improvement in customer engagement metrics and feedback from internal stakeholders on support quality.
• Compliance rate with company policies, trade regulations, and ethical standards in all regional operations.
• Contribution to team training sessions and knowledge sharing initiatives within the region.