Job Purpose

Promote more informed decision-making and marketing strategy formulation to enhance brand efficiency and consumer communication.

Job Description (Accountability)

•  Lead the Consumer and Market Insights team, overseeing all research projects and activities.
•  Develop and implement comprehensive research strategies to gather consumer insights, market trends, and competitor analysis.
•  Utilize various research methodologies such as surveys, focus groups, and data analytics to collect and interpret data effectively.
•  Translate data and insights into actionable recommendations and strategic initiatives to support business objectives.
•  Collaborate closely with cross-functional teams including Marketing, Product Development, and Sales to align insights with business strategies.
•  Monitor industry trends and consumer behavior to identify opportunities for innovation and growth.
•  Prepare and present insightful reports and presentations to senior management and stakeholders.
•  Manage budget allocation for research projects and ensure efficient resource utilization.
•  Stay updated with industry best practices and new research techniques to continuously enhance the CMI function.

Experience

Proven experience in Consumer and Market Insights, Market Research, or related roles, with at least 7 years in a managerial capacity.

Knowledge

• Knowledge in market and consumer analysis.

Skills Description

•  Strong analytical skills with proficiency in data analysis and interpretation.
•  Excellent communication and presentation skills, with the ability to convey complex insights in a clear and concise manner.
•  Strategic thinker with the ability to translate insights into actionable strategies.
•  Proficiency in MS Office suite (Word, Excel, PowerPoint) and market research tools.